Privacy Policy

1. Information We Collect

We collect information in three ways: information you give us, information we collect automatically, and information we receive from partners.

Information you provide to us

• Account & profile data — such as your username, display name, avatar, password or player credentials, and date of birth.
• Contact information — such as your name and email address, when you register, contact support, or subscribe to updates.
• Purchase information — records of in-app purchases and transactions (payment card details are processed by the relevant app store or payment processor, not stored by us).
• User content & communications — chat messages, in-game posts, survey responses, and messages you send to our support team.

Information we collect automatically

• Device & identifiers — device model, operating system, language, advertising identifiers (such as IDFA or Google Advertising ID), and similar identifiers.
• Log & usage data — IP address, in-game actions, levels reached, session length, crash reports, and other data about how you use the Service.
• Approximate location — general location derived from your IP address. We do not collect precise GPS location without your permission.
• Cookies & similar technologies — used on our websites and within some games to remember preferences and measure performance.

Information from third parties

If you link or sign in through a third-party platform — such as Facebook, Google, or Apple — we may receive information from that platform (for example, your profile ID and basic profile details) in accordance with that platform's settings and policies. We may also receive analytics and advertising information from our partners.

2. How We Use Information

We use the information we collect to:

• Operate, maintain, and provide the Service — including creating your account, saving game progress, and processing purchases;
• Improve and personalize your experience, develop new features, and understand how players engage with our games;
• Deliver and measure advertising, including personalized ads where permitted;
• Keep the Service safe and fair — detecting fraud, cheating, and abuse, and enforcing our terms and community standards;
• Communicate with you about updates, events, support requests, and important notices;
• Comply with our legal obligations and protect the rights, safety, and property of Hailemei, our players, and others.

3. How We Share Information

We do not sell your personal information for money. We share information only in the following circumstances:

• With other players — your username, avatar, and certain gameplay or profile information may be visible to other players within social and multiplayer features.
• With service providers — partners who perform services on our behalf, such as cloud hosting, customer support, analytics, and payment processing, under contractual confidentiality obligations.
• With advertising partners — who help us deliver and measure ads. These partners operate under their own privacy policies.
• For legal reasons — with public authorities, regulators, or others when required by law, or to detect, prevent, and address fraud, security, or technical issues.
• In a business transfer — in connection with a merger, acquisition, financing, or sale of assets, in which case information may be transferred as part of that transaction.

4. Advertising & Analytics

Some of our games show advertisements, and we work with advertising and analytics partners to deliver and measure them. These partners may use cookies, advertising identifiers, and similar technologies to provide interest-based (personalized) advertising and analytics. You can opt out of interest-based advertising on mobile devices through your device settings (for example, "Limit Ad Tracking" on iOS or "Opt out of Ads Personalization" on Android).

5. Your Choices & Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

• Request access to a copy of the personal information we hold about you;
• Request that we correct inaccurate or incomplete information;
• Request deletion of your personal information;
• Object to or restrict certain processing, and withdraw consent where processing is based on consent;
• Opt out of marketing emails by using the unsubscribe link in any such email;
• Opt out of interest-based advertising through your device settings.

To exercise any of these rights, please contact us using the details in the Contact Us section below. We will respond in accordance with applicable law. We may need to verify your identity before fulfilling your request.

6. Data Retention

We keep your information for as long as your account is active or as needed to provide the Service. We periodically de-identify or delete information associated with inactive accounts. We may retain certain information for longer where necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and protect against fraud and abuse.

7. Security

We implement technical and organizational measures designed to protect your information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please help protect your account by keeping your credentials confidential.

8. International Data Transfers

Hailemei operates globally, and your information may be processed and stored in countries other than your own, including countries that may have different data-protection laws than your jurisdiction. Where required, we take steps to ensure appropriate safeguards are in place for such transfers.

9. Children's Privacy

Our Service is not directed to children, and we do not knowingly collect or solicit personal information from anyone under the age of 13 (or the minimum age required by the laws of your country). If we learn that we have collected personal information from a child below the applicable age without verified parental consent, we will delete that information promptly. If you believe a child has provided us with personal information, please contact us.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date above and, where appropriate, provide additional notice within the Service. We encourage you to review this page periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us: